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How ethical are Chevron's Responsible Advertising practices?

Title: Greenwashing campaign spends big bucks.

Consumer Interest: Responsible Advertising (change)

"In September 2006, Chevron began running ads trying to rebrand itself as an environmentally responsible company. Directed by "Lost in Translation" and "Being John Malkovich" director, Lance Acord and narrated by actor Campbell Scott, the ads are aimed at influential audiences as part of a campaign to harness the "power of human energy." The company shot the ads in 13 countries and are aimed at educating consumers about renewable energy and the importance of oil, and to paint the company as made up of "people just like you" from all walks of life."

Quoting CoopAmerica http://www.coopamerica.org/programs/responsibleshopper/http://www.coopamerica.org/programs/responsibleshopper/company.cfm?id=201

Author: DiN0bot

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